MARKETING TIPS FOR LASH ARTISTS
Marketing – is the action or business of promoting and selling products or services, including market research and advertising.
There is a lot of strategy on how to market your services. I have been in the business for a couple of months of years already. I tried some marketing ways that work and I will be sharing it with all of you.
No matter how you choose to market your services, the goal is to educate your clients about what kind of services you can offer to them and why they should choose you as their lash artist.
CREATE A REFERRAL PROGRAM
1 client will really boost your marketing. 1 satisfied client will be spreading the news through ‘word of mouth’, this is the most effective marketing tool. First-hand experience is the best thing to advertise.
You can give a discount to those who refer a new client to your salon.
SOCIAL MEDIA MARKETING
Maximize the use of any social media platform that you have. Instagram, Facebook, Pinterest, LinkedIn and etc. These are the platforms that I am currently using which is very much effective. People nowadays check their social media accounts more often.
Post your work, use high reach hashtags, get influencer/brand ambassador to use your service.
You can collaborate with other salons to cross-promote your business. A perfect example would be a hair and nail salon, maybe they would be interested to offer your services to their area.
LASH MOBILE SERVICE
This is an additional service to cater to a lot of people. Maybe you can be part of a birthday party, bridal party and offer a mobile lash service. For sure this will be a hit to a lot of people.